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By Rob
Real Estate & Mortgage Broker... Creator of the Sink or Swim Loan Closing System
Below is a letter from
my files, that you can use to attract For Sale By Owner, FSBO
prospects. They are a great source for generating fresh leads, if you
know what to do. The most important thing to remember is to set yourself
apart as a resource and a helpful advisor. So be sure to give it a try
and let me know how it works out. To read more about dealing with FSBO
clients, see my previous articles at:
HOW TO FIND FSBO’S IN
YOUR AREA
http://www.myloansystem.com/article20.htm
HOW TO BEST APPROACH A
FSBO PROSPECT
http://www.myloansystem.com/article21.htm
(A FSBO letter that
gets results, simply fill in the blanks!)
Dear (prospect’s name),
I am NOT a realtor, and
this letter is NOT to solicit a real estate listing from you!
My name is (name) and
I'm a mortgage broker with (name of company) in (city, state). I
noticed your (post/advertisement/listing) on/in (name of venue), and
believe I can help you sell your home. Best of all, I won't charge you
a dime! That’s right—nothing.
Federal Law requires
that "Sellers" provide many documents and disclosures to the Homebuyer
which are normally provided by a Real Estate Agent. Not only is it
important to "cover all the bases" legally in a real estate transaction
due to our society being litigious in nature these days, but equally
important is monitoring the access to your home by people who:
1. May not be able to
"qualify" for the Home Loan they need in order to purchase ANY HOME,
much less yours
2. May be people who
want to gain ACCESS TO YOUR HOME for the purpose of illegal activity,
presently or in the future
How can you protect
yourself to the greatest extent possible from those characters mentioned
above? Obviously, through listing your home with a realtor, but if that
is not your goal or intention, I can still help.
I am interested in
acquiring new CLIENTS at this time, and the people who are interested in
buying your home are "potential" clients for me. I am willing to help
you save thousands of dollars in real estate commissions in exchange for
being the mortgage professional your refer inquiries to "Pre-Qualify"
for a home loan BEFORE you allow them into your home.
When interested people
talk to me I will be able to let you know if they have the financial
ability to purchase your home. You should NEVER let anyone have access
to your home without a Pre-Qualification letter from a banking
institution. Anyone who will not become Pre-Qualified is NOT a serious
candidate as a homebuyer. They usually fall into the categories shown
above.
This is a proven
Win-Win situation for many who have sold their own homes in the past
utilizing the knowledgeable, professional services of a mortgage
broker. I also have my own website which my customers are on every
day. I would be happy to post some of the information about your home
on my website, at NO cost to you. My goal is to simply play
matchmaker. I want to pair up as many of my potential BUYERS with a
SELLER such as yourself.
If you are interested
in working together on this mutually beneficial plan, call me at your
earliest convenience at (phone number) so we can discuss it further.
Thanks for your
consideration, and I look forward to working with you.
Sincerely,
(name)
(contact details)
(website, etc.)
-- END
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Click
here to read just some of the success stories from users of the Sink or Swim Loan Closing System ®...
Click here to see a printout from a recent commissions report with my biggest
month ever!
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